Rock The Vote is a nonpartisan nonprofit dedicated to building the political power of young people.
For 30 years, Rock the Vote has revolutionized the way we use pop culture, music, art, and technology to engage young people in politics and build our collective power.
In 1990, music executives founded Rock the Vote in response to the censorship of hip-hop and rap artists. Our first partnership, with MTV, promoted the message that “Censorship is Un-American” and activated millions of young people across the country to exercise their rights and represent their interests. For thirty years, we have continuously adapted to the changing landscapes of media, technology and culture to breakthrough and empower each new generation.
